Strategy

  • 7 Benefits of Influencer Marketing

Influencer Marketing 101: 7 Benefits for Your Business

What is Influencer Marketing? Influencer marketing is fast becoming an important part of the digital marketing mix. It is when businesses or brands work with influential people in their industry to produce content marketing that ultimately has a wider reach. An influencer is really anyone who can assist your business in getting more clients, by making recommendations. Influencer Marketing is the New Word of Mouth Word-of-mouth advertising is important for

  • The History And Evolution of Influencers #missnicolina

Influencer Marketing 101: The Evolution of Influencers

Turning to Influencers Before Buying As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Rather than looking at brands, they now look at each other and at their favourite personalities as influencers, who amass colossal followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms. 86% of women turn to social networks before making a purchase. Source Consumers are also becoming savvier

  • How To Reach a Second Screen Audience

How Brands Can Reach a Second Screen Audience

We are certainly living in the era of multi-tasking. With mobile phones or tablets always within reach, we are taking it to new heights multi-tasking *entertainment and leisure activities while browsing on our phones. 😉😇 85% of internet users surf the web while watching TV *Source: eMarketer 2016 Using a mobile device while watching television has been coined as "second screen" and will continue to grow in popularity over the

  • The Top 3 Digital Marketing Trends for 2017

The Top 3 Digital Marketing Trends for 2017

This article is my response to the question "What are the top 3 digital marketing trends you see being most important in 2017?" raised by Gareth Daine, to a panel of 53 industry professionals. Gareth is a digital marketing influencer and the Founder of Affinity Cloud UK and Content Sleuth. 1. Live Video Live video is something that is popping up everywhere. From Facebook's Live feature and Instagram's Stories to

  • Planning Your First Website In 4 Steps

How To Plan Your First Website In 4 Easy Steps

Are you about to venture into the online world for the first time? You know you need a website, but don't know where to start? Whether it be a business or personal website, there are key steps you can take to make the whole process easier, for yourself and the people building your digital presence. Here are a few tips from someone who has been in the business for