We all know that visual content is the best way to capture the attention of your audience.
Content with relevant images gets 94% more views than content without relevant images.
Facebook Slideshow is an eye-catching way to easily showcase products and get your message across using still images.
This tool is particularly useful for free-lancers and small business owners who may not have the time and budget to dedicate to a full blown video marketing package. Instead, you can very simply utilise existing images and stock photos to quickly put together a slideshow or video showcase of your products and services.
If you haven’t tried the slideshow feature yet for your business, it is available from the “Photo/Video” link at the top of your Facebook Business page.
Follow the prompts to select your images, order them and give the slideshow a useful title. You may want to add a Fade Transition and slow the time between each slide, especially if you add text. Adding tags will help readers find your published content.
Recently a few new features were launched for slideshow, making it even easier to get started and tell your story. These features include:
- Enhanced editing power allowing overlay text on your images
- Your choice of Facebook provided audio tracks for your slideshow
- The ability to create a slideshow from your Android phone
Get more information about how slideshow works and the new features on Facebook here.
Have you used Slideshow for your small business?? I’d love to hear what your experience was like working with it and what response you received from your audience. Leave some comments below. ~N