We are certainly living in the era of multi-tasking. With mobile phones or tablets always within reach, we are taking it to new heights multi-tasking *entertainment and leisure activities while browsing on our phones. 😉😇
85% of internet users surf the web while watching TV
*Source: eMarketer 2016
Using a mobile device while watching television has been coined as “second screen” and will continue to grow in popularity over the next few years.
How can marketers capitalise on a second screen audience?
Brands can leverage the second screen phenom to craft content that resonates with their audience at the right time.
Jump on board with these winning strategies:
- Tie your marketing campaigns to popular TV references — Particularly on Twitter, fans like seeing brands join the conversation with relevant content or deals. Shows like NBC’s The Voice can attract upwards of 9 million viewers an episode (source: TVLine.com). That’s a huge audience with potential for mobile marketing.
- Tap into live events — Live television is the format during which people are most likely to multi-task and Twitter is where fans go to join the conversation. Think the #Grammys or Superbowl #SB51. Closer to home in Australia, it reaches fever pitch around State of Origin time.
- Create video content for a mobile audience — Mobile video content has the ability to increase brand awareness and to reach more targeted audiences.
Local tip: Use #Origin or #QLDER hashtagged content that is relevant to your business or brand. First game is next Wednesday!
Want to know more?
Read this article by Twitter for Business on the subject, including research conducted by eMarketer: