September 8, 2017
It can be so hard keeping up with everything that’s happening in social media. Social networks seem to be changing each week. As a solution, I’ll cover the top major announcements from Facebook, Instagram, Twitter, Pinterest and Snapchat for the last week.
Weekend Hashtag Project
View photos from the last project, #WHPgreatoutdoors.
My Instagram #PicOfTheWeek goes to 📷 Brisbane/IG. What a stunning shot of the Roma Street Parklands!
Stories Published to Facebook and Instagram
Instagram is testing the option to share photos and videos created with Instagram’s in-app camera to Facebook Stories and Instagram Stories simultaneously. With the ability to post a story on multiple platforms at once, Facebook is making it easier “to share any moment with the people who matter to you” and providing much-needed exposure for Facebook stories. The Verge reports that Facebook’s attempt to integrate a Stories feature into its core app “just isn’t clicking with users” and doesn’t seem to be popular.
Instagram Expands Access to Branded Content Tools
After a few months of testing, Instagram has granted access to its much anticipated Branded Content tools in an effort to improve transparency and simplify the process for businesses working with creators, and vice versa. According to the company, the tools are now available to influencers, public figures, publishers, and business accounts.
Facebook announced they were recognizing World Suicide Prevention Day by letting people know about the tools and resources they developed for people who may be at risk. Throughout September, they will connect people with information about supportive groups and suicide prevention tools through ads in News Feed. Find out more in the Facebook Newsroom.
Facebook officially rolls out Watch to all U.S. users. TechCrunch reports that Facebook has officially opened the new Watch tab to everyone in the U.S. after a limited rollout a month ago and a further expansion to more users last week. The report confirms that the new Watch tab is now available across Facebook’s native mobile apps, desktop site, and TV apps.
Facebook is testing colored comments to help make your responses stand out. It appears Facebook is contemplating extending its color-background text-only posts to comments. A small fraction of users have reported being able to use the feature when commenting, though it appears it is strictly limited to mobile for the time being. While the text post option has proved popular, I’m not sure how colored comments will take on. What do you think?
Round Profile Photos for Facebook Pages
In an announcement found at the top of page profiles, Facebook notified admins that the shape of the page profile photo is changing from square to circular in the news feed and on the page timeline. This change initially began rolling out throughout the month of August and is expected to “lead to more conversations with the people you want to reach.” Facebook has been testing this recent design update and reports that it has “seen some encouraging results and feedback.”
Dark ‘Night mode’ Now Available on Web
Twitter’s dark-toned ‘Night mode’ interface theme is now rolling out to its web client, after debuting first on its iPhone and Android apps. This might not be immediately available to everyone, but if it is, you can enable it by clicking on your own icon in the top right corner of the Twitter web interface and tapping that ‘Night mode’ toggle at the very bottom of the menu that pops up.
LinkedIn announced the new LinkedIn Audience Network, “a native advertising network that enables you to reach even more professionals with your ads by placing your Sponsored Content on high-quality, third-party publishers across mobile and desktop.” LinkedIn assures marketers that it has “taken measures to ensure brand safety within [its] recently launched LinkedIn Audience Network” such as vetting partner publishers to verify that they meet its advertising guidelines and regularly monitoring campaign activity on the network. LinkedIn also promises to give advertisers control over where their ads appear within the network.
I hope you find this information useful in keeping up with the rapidly changing social networks. See you next week for more updates!
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