The Week In Social Media #3

  • Social Media Week in Review #3
September 22, 2017

It can be so hard keeping up with everything that’s happening in social media. Social networks seem to be changing each week. As a solution, I’ll cover the top major announcements from Facebook, Instagram, Twitter, Pinterest and Snapchat for the last week.


Weekend Hashtag Project

View photos from the last project, #WHPmadewithlove.

Instagram WHP MadeWithLove

Instagram #WHPMadeWithLove

Instagram Pic of the Week

My Instagram #PicOfTheWeek goes to 📷 laurengrimson/IG.

Introducing Face Filters in Live

You can now play with face filters while sharing live video. Whether you’re channeling a kitten or want to add some stars or rainbow light to your face, you can easily try on face filters while connecting with friends and followers in the moment.

Instagram Face Filters

Credit: Instagram Blog

Instagram Offers Visual Backdrops in Direct Messages

Instagram now allows Android users to pair their messages in Direct with a colorful background or a “disappearing” photo backdrop. Once users type a message, they now have the option to tap the camera to capture a photo or select a colorful background “to match [their] mood.” This new feature is available as part of Instagram version 14 and above and is “coming soon” on iOS.

Instagram DM Backgrounds

Instagram rolls out the option to add visual backgrounds to text posts in Direct.

Instagram Tests Change to Grid Layout

If you have put a lot of effort into curating your Instagram grid into a work of art, you might soon get really upset, as the platform is testing a new “four-across” photo grid. This is only a test for now. It isn’t unusual for Instagram to test new features among selected users, before rolling them out to all.

Instagram 4 Column Grid Test


Facebook is experimenting with a new ‘Events’ tab, adding it to the lower function bar for some users. The option appears to be in fairly limited testing right now.

Facebook Events Tab

Facebook Tests New Snooze Feature

Facebook is testing a new feature that allows users to “temporarily unfollow friends, Pages or Groups for 24 hours, 7 days or 30 days” and “stay connected with the stories they find most relevant.” TechCrunch reports that this “snooze button” has been spotted on desktop sites in the U.S.

Facebook Snooze

Messenger Reaches 1.3B Monthly Users

Facebook Messenger Day now boasts over “70 million daily users posting and viewing photos and video slideshows six months after launch,” while the Messenger app now reaches “1.3 billion monthly users” globally.

Launch Instagram Directly from Facebook

Facebook is making it easier for users to access their Instagram profile directly from within the Facebook app. The company confirms it’s rolling out a new addition to its main navigation menu on mobile that includes a link to your Instagram account.

Facebook Goes “Rad” for Posts and Comments

Facebook appears to have rolled out a new interactive feature in which the word “Rad” is highlighted in purple in posts and comments and generates an animated burst of likes that are shot upward like rockets across the screen when clicked. This new feature appears to be available on the news feed, as well as in groups and on pages.

Facebook Rad Comments


Twitter Rolls Out Popular Articles Tab on Mobile

Twitter released a new Popular Articles tab that highlights the top news items currently being shared or engaged with by people you follow. This new feature shows the article’s link preview but excludes any comments about the stories. Twitter confirmed that Popular Articles is now live globally on the Twitter apps for Android and iOS and can be found on the Explore tab.


Pinterest Tests New Sections Feature

Pinterest is rolling out a new feature inspired by its power users, said Pinterest CEO and co-founder Ben Silbermann, speaking at TechCrunch Disrupt San Francisco.

The new addition, called Sections, allows Pinterest users to divide their board into various sub-groups related to the board’s main topic. Sections was recently launched into private beta testing, but hasn’t made its way to all of Pinterest’s users at this time.

Pinterest Sections

Social Media News for Snap Inc

Snapchat Adds More Developer Partners

Snap wants its ads to open to something interesting rather than a boring mobile website and has announced 14 new ad Creative Partners that will help build custom games, interactive videos, gyroscope-powered experiences, lead generation campaigns, and pre-loaded Instant Apps as destinations for Snapchat ads.

Snap Developer Partners

I hope you find this information useful in keeping up with the rapidly changing social networks. See you next week for more updates!

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