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  • The History And Evolution of Influencers #missnicolina

Influencer Marketing 101: The Evolution of Influencers

Turning to Influencers Before Buying As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Rather than looking at brands, they now look at each other and at their favourite personalities as influencers, who amass colossal followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms. 86% of women turn to social networks before making a purchase. Source Consumers are also becoming savvier