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  • 7 Benefits of Influencer Marketing

Influencer Marketing 101: 7 Benefits for Your Business

What is Influencer Marketing? Influencer marketing is fast becoming an important part of the digital marketing mix. It is when businesses or brands work with influential people in their industry to produce content marketing that ultimately has a wider reach. An influencer is really anyone who can assist your business in getting more clients, by making recommendations. Influencer Marketing is the New Word of Mouth Word-of-mouth advertising is important for

  • The History And Evolution of Influencers #missnicolina

Influencer Marketing 101: The Evolution of Influencers

Turning to Influencers Before Buying As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Rather than looking at brands, they now look at each other and at their favourite personalities as influencers, who amass colossal followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms. 86% of women turn to social networks before making a purchase. Source Consumers are also becoming savvier