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  • 7 Benefits of Influencer Marketing

Influencer Marketing 101: 7 Benefits for Your Business

What is Influencer Marketing? Influencer marketing is fast becoming an important part of the digital marketing mix. It is when businesses or brands work with influential people in their industry to produce content marketing that ultimately has a wider reach. An influencer is really anyone who can assist your business in getting more clients, by making recommendations. Influencer Marketing is the New Word of Mouth Word-of-mouth advertising is important for

  • Social Media Week in Review #2

The Week In Social Media #2

September 8, 2017 It can be so hard keeping up with everything that's happening in social media. Social networks seem to be changing each week. As a solution, I'll cover the top major announcements from Facebook, Instagram, Twitter, Pinterest and Snapchat for the last week. Instagram Weekend Hashtag Project View photos from the last project, #WHPgreatoutdoors. Instagram Picoftheweek My Instagram #PicOfTheWeek goes to 📷 Brisbane/IG. What a stunning shot

  • The History And Evolution of Influencers #missnicolina

Influencers: The History & Evolution

Turning to Influencers Before Buying As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Rather than looking at brands, they now look at each other and at their favourite personalities as influencers, who amass colossal followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms. 86% of women turn to social networks before making a purchase. Source Consumers are also becoming savvier

  • Social Media Week in Review

The Week In Social Media #1

August 4, 2017 It can be so hard keeping up with everything that's happening in social media. Social networks seem to be changing each week. As a solution, I'll cover the top major announcements from Facebook, Instagram, Twitter, Pinterest and Snapchat for the last week. Instagram Weekend Hashtag Project: #WHPinthekitchen. View photos from the last project, #WHPtalentshow. Instagram announced Worldwide Instameet 16 on August 3rd. The theme for WWIM16

  • How To Catch Your Content Stars In Pocket

How To Save Content With The Pocket App

Each time I save content to Pocket, I'm reminded of one of my favourite childhood songs, "Catch A Falling Star" by Perry Como. My grandmother would play it on her old record player (yes vinyl) and we had actions to accompany the track. The memory always makes me smile. I'm still smiling today when I see an interesting web page that I want to Read Later, because I can

2017-05-04T21:59:12+00:00 Tags: , , , , , , |
  • Twitter Chats to Join in 2017

Twitter Chats To Join in 2017

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. During a chat you get to interact with experts on a set topic and network with other professionals in your field. What sets a Twitter chat apart from say, reading an article from one contributor, is that anyone who participates gets to contribute their knowledge and you can thereby pick up many valuable

  • The Top 3 Digital Marketing Trends for 2017

The Top 3 Digital Marketing Trends for 2017

This article is my response to the question "What are the top 3 digital marketing trends you see being most important in 2017?" raised by Gareth Daine, to a panel of 53 industry professionals. Gareth is a digital marketing influencer and the Founder of Affinity Cloud UK and Content Sleuth. 1. Live Video Live video is something that is popping up everywhere. From Facebook's Live feature and Instagram's Stories to

  • Keeping Instagram Safe

Keeping Instagram Safe: New Comment Control Features

The founders of Instagram have always been quite vocal about their commitment to keeping Instagram a positive place for self-expression. In September they introduced a keyword moderation tool that lets you list words you consider offensive or inappropriate. Comments with these words will be hidden from your posts. Comment Settings In an effort to keep building features that safeguard the community, they have just launched two more features

#Hootchat Recap: 13 Oct ’16

#HootChat is a regular Twitter chat held each week at the same time. Hosted by Hootsuite, the chat features a different guest each week. Industry leaders, influencers and specialists come together from around the globe to discuss a set topic relating to social media. The chat follows a standard Question & Answer format. Social Media in the Classroom This week’s #HootChat discussion was around social media in the classroom. Karen

#Hootchat Recap: 6 Oct ’16

#HootChat is a regular Twitter chat held each week at the same time. Hosted by Hootsuite, the chat features a different guest each week. Industry leaders, influencers and specialists come together around the globe to discuss a set topic relating to social media. The chat follows a standard Question & Answer format. Bridging the Social Media Skills Gap This week’s #HootChat discussion was around bridging the social media skills gap.

2017-09-20T23:56:40+00:00 Tags: , , , , , |
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