#HootChat is a regular Twitter chat held each week at the same time. Hosted by Hootsuite, the chat features a different guest each week. Industry leaders, influencers and specialists come together around the globe to discuss a set topic relating to social media. The chat follows a standard Question & Answer format. Bridging the Social Media Skills Gap This week’s #HootChat discussion was around bridging the social media skills gap.
Get Into These Great Books A great social media manager needs a wide variety of skills, apart from the technical knowledge to carry out the 'social media managing'. Relationship building, connecting with the right influencers, creating bankable assets, capturing and keeping readers' attention are just a few from the long list of other ingredients that go into effective social media marketing. Other than blogs, books are another valuable resource for