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  • 7 Benefits of Influencer Marketing

Influencer Marketing 101: 7 Benefits for Your Business

What is Influencer Marketing? Influencer marketing is fast becoming an important part of the digital marketing mix. It is when businesses or brands work with influential people in their industry to produce content marketing that ultimately has a wider reach. An influencer is really anyone who can assist your business in getting more clients, by making recommendations. Influencer Marketing is the New Word of Mouth Word-of-mouth advertising is important for

  • The History And Evolution of Influencers #missnicolina

Influencers: The History & Evolution

Turning to Influencers Before Buying As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Rather than looking at brands, they now look at each other and at their favourite personalities as influencers, who amass colossal followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms. 86% of women turn to social networks before making a purchase. Source Consumers are also becoming savvier

Opportunities Don’t Just Happen, You Create Them

Do you want to be at the right place at the right time? People who enjoy consistent success know what it takes to make great opportunities happen. Adopt these habits to make sure opportunity comes knocking at your door. 1. Pay attention Value curiosity and collect information. Make a habit of interacting with your environment. Notice things that happen around you. People who notice things know more than people who

  • 10 Books Every Marketer Needs

10 Must-Read Social Media Marketing Books

Get Into These Great Books A great social media manager needs a wide variety of skills, apart from the technical knowledge to carry out the 'social media managing'. Relationship building, connecting with the right influencers, creating bankable assets, capturing and keeping readers' attention are just a few from the long list of other ingredients that go into effective social media marketing. Other than blogs, books are another valuable resource for

  • Planning Your First Website In 4 Steps

How To Plan Your First Website In 4 Easy Steps

Are you about to venture into the online world for the first time? You know you need a website, but don't know where to start? Whether it be a business or personal website, there are key steps you can take to make the whole process easier, for yourself and the people building your digital presence. Here are a few tips from someone who has been in the business for

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